TJMAXX HAUL fall finds! 🤎

@jessicasellsvirginia

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TJ Maxx haul

Why it worked

The video taps into the popular "haul" format and the seasonal interest in fall decor, showcasing affordable alternatives to popular brands. The creator's enthusiasm and the visually appealing items create relatable and aspirational content for viewers interested in home decorating on a budget.

Summary

The creator shares a haul of fall-themed home decor items purchased from TJ Maxx. She showcases sheets with a ghost and pumpkin pattern, a cozy blanket, decorative towels, mugs, and candles, highlighting their aesthetic appeal and affordability compared to other brands.

Structure

1Introduction and announcement of TJ Maxx haul
2Showcasing patterned sheets
3Displaying a cozy blanket
4Revealing decorative towels
5Presenting striped mugs
6Unveiling fall-scented candles and decorative jars

Product placement

TJ Maxx: This is a retail store where the creator shops for home goods and clothing. It appears as a logo on shopping bags and is mentioned by name. Removing it would not change what happens in the video. It acts as the location of the haul. London Fog: This is a brand of sheet sets. It appears on a product label. Removing it would not change what happens in the video. It acts as the brand of the sheet set. Barefoot Dreams: This is a brand of blankets. It is mentioned by name and implied to be a brand that the creator is comparing a TJ Maxx item to. Removing it would not change what happens in the video. It acts as a comparison point for the blanket. Martha: This is a brand of blanket. It appears on a product label. Removing it would not change what happens in the video. It acts as the brand of the blanket. AVA: This is a brand of cutting board. It appears on a product label. Removing it would not change what happens in the video. It acts as the brand of the cutting board. 34: This appears to be a scent or product number for a candle. It appears on the candle label. Removing it would not change what happens in the video. It acts as an identifier for the candle.

Original caption

The next fall haul was even sooner than I thought 👀🍂🤎 #TJMAXX #tjmaxxhaul #marshalls #homegoods #fallaesthetic

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Transcript

TJ Maxx haul fall finds! I just hit the jackpot at TJ Maxx in Winchester, so I'm going to wrap fire show you what I got. First, these sheets. Look how cute. They're like a neutral but they have ghosts and pumpkins on them. I love them and they're so soft. I've been looking for one of these for the counter to decorate. I'm going to do like a candle and maybe like a little catch-all thing. For actually right here. And then I got this blanket. It's actually what I was looking for. It is a Barefoot Dreams dupe and I love these so much. They're so cozy and this one is adorable. This was $24.99. And then the Barefoot Dreams ones are over $100. Then I got these little towels which are so cute for fall. It is like a burnt orange and maroon color. It comes in a pack of three and this was $12.99. Last and not least, I've been looking for foam mugs and I haven't found any that I liked and they had two that were so cute. The first one is this brown and white striped one. Love it. This was $6. Also got this one which is stripes. Tan with a little brown handle and it has a little heart on it, which is so cute. And then I got two candles. I more so wanted to buy these because they looked like they'd be great for decorating for fall, but they also smell really good. The first one I got is this one. It is a brown candle and it has a little brown handle and it smells so good. And it's a brown candle too. And this was $13. I'm not sure how I'm going to do it, but I was thinking this one could go on here somewhere. But I'm going to work on styling everything next. And then this is the last thing I got. I thought this would be really great for styling. This is the first one I got. It is beautiful and it smells so good. And it's a brown candle too. And this was $13. I'm not sure how I'm going to do it, but I was thinking this one could go on here somewhere. But I'm going to work on styling everything next. And then this is the last thing I got. I thought this would be really great for styling. This is what it looks like. And it is an oval shape. And this was $13.