scored the new

@erikagraydon

34.7K followers · usually 990 views a post

Views

36.1K

Likes

1.1K

Comments

14

Shares

472

SoundTikTok sound · original sound - nostalgicmusic_

Promoted product

Mack mobile tool center

Why it worked

The video leverages the popularity of the Disney Pixar Cars franchise and a recognizable character (Lightning McQueen) to create a visually appealing unboxing of a toy. The "scored the new" text implies a successful acquisition, tapping into a sense of accomplishment and desire for the product.

Summary

The video shows a person holding a new "Mack mobile tool center" toy from Disney Pixar's Cars franchise. The toy truck is presented in its box, highlighting its features and branding.

Structure

1Showing the toy truck in its box
2Highlighting the "Mack mobile tool center" branding
3Showing the "Disney Pixar Cars" branding
4Displaying the toy's features and contents list
5Carrying the toy out of a store

Original caption

Score for today! 🔗 in my LTK. #lightningmcqueen #disneycars #Cars

More from @erikagraydon

Product placement

Mack mobile tool center (Disney Pixar Cars): This is a toy truck that opens up to reveal a tool center with various tools and accessories. It ACTS as a toy for children. Removing it would change the video's focus. Rust-eze (Disney Pixar Cars): This is a brand logo visible on the toy truck. It merely APPEARS. Removing it would not change what happens in the video. Lightning McQueen (Disney Pixar Cars): This is a character name and image visible on the toy truck. It merely APPEARS as branding. Removing it would not change what happens in the video. Disney Pixar Cars: This is a brand logo visible on the toy truck. It merely APPEARS. Removing it would not change what happens in the video.

On-screen text

scored the new Mack mobile tool center

Tons of cute books. We love a seasonal bookshelf at our house! #halloween #toddl