Loading video…
All breakouts
5.4Talking HeadListicle hookB2B
Hook
RULE NUMBER
@aspirewithemmagrede
111.4K followers · usually 4.7K views a post
Views
24.4K
Likes
1.3K
Comments
16
Shares
27
Why it worked
The video uses a relatable personal anecdote about a business mistake to convey a valuable lesson about contracts and ownership, making the advice memorable and actionable for entrepreneurs.
Summary
The speaker shares a cautionary tale about starting a business without proper contracts, specifically highlighting a mistake made at age 22 when building an app. She emphasizes the importance of having legal agreements in place before work begins to ensure ownership of infrastructure, coding, and data.
Structure
- 1Introduction of a rule about contracts
- 2Personal anecdote of a mistake made at 22
- 3Explanation of not owning app infrastructure
- 4Reinforcement of the rule to get things in writing
- 5Concluding remark about the mistake's timing
Product placement
ASPIRE WITH EMMA GREDE (appears, watermark, does not change video content)
Krissy Cela (mentioned as creator of an app, does not act)
On-screen text
RULE NUMBER
PROTECT YOUR
FUTURE
ONE, NEVER
PROTECT YOUR
FUTURE
ANYTHING
PROTECT YOUR
FUTURE
YOUR NAME
PROTECT YOUR
FUTURE
DOTTED
PROTECT YOUR
FUTURE
WHAT DID
PROTECT YOUR
FUTURE
YOU LEARN
EARLY
THAT YOU
TO REMIND
LISTENING
FRONT ROPE
DEVELOP
FOR THE
TELL.
REMINDER,
KNOW WHAT
IT UNLESS
PEOPLE
KNOW WHAT
THAT MONEY
WHERE TO
PROPERLY.
SO WHEN I
CONTRACT TO
BUILD AN
SIGN A
IN THE
CONTRACT IT
YOU OWN THE
CONTENT, BUT
INFRASTRUCTURE.
CODING AND
OWN THE
DATABASE.
AND THAT
CAME FIVE
AFTER THE
LAUNCHED.
ONE, NEVER
START
ANYTHING
YOUR NAME
LINES.
SO I MADE
THAT FIRST
AT 22.
Original caption
"Rule number one never start anything without your name on the dotted lines" @KrissyCela built an app, grew it, and then discovered five months after it launched that she didn't own the infrastructure, the coding or the database. Just the content because she never signed a contract before the work began. Takeaways: 💡 Always get it in writing before the work starts not after 🧠 Not knowing is not an excuse get the right people around you ⚡ The mistakes you make early are the ones that shape how you operate forever
More from @aspirewithemmagrede
More breakout videos from this creator.
