I think I look better with a hat on

@jomac27

51.6K followers · usually 11.9K views a post

Views

39.5K

Likes

3.8K

Comments

38

Shares

22

SoundTikTok sound · original sound - lovesickhaunt

Promoted product

BEX Sunglassesbexsunglasses.com

Established in 2009, BEX is one of the leading product design and eyewear brands in the world. Specializing in proprietary Ultra lightweight polarized sunglasses.

2 videos

Why it worked

The post likely performed well due to the visually appealing, aspirational content related to the popular rodeo and cowgirl aesthetic, combined with subtle product mentions that align with the theme.

Summary

The creator showcases two photos, the first with the text "I think I look better with a hat on" and the second with "Baby tell me this the right song.." featuring a woman with a bull in the background. The caption mentions specific brands for makeup and clothing, and the creator's bio link leads to BEX Sunglasses.

Structure

1Opening statement about appearance with a hat.
2Second slide with a rodeo-themed image and song lyric.
3Caption and bio link mentioning specific brands.

Original caption

@Rebecca | Western Photographer never disappoints with a shoot 😍 @Real Rhinestone Lipgloss and @shopwildridgeco always coming in clutch no matter the outfit🥵 #cowgirl #rodeo #buckingbulls

More from @jomac27

Product placement

Real Rhinestone Lipgloss (ACTS - appears to be makeup or a beauty product, likely applied by the person in the photo, though its specific function isn't shown, it's mentioned as 'coming in clutch' which implies it's used and effective; removing it would change the context of the outfit/look) - changes what happens in the video. shopwildridgeco (ACTS - appears to be clothing or accessories, mentioned as 'coming in clutch' which implies it's used and effective; removing it would change the context of the outfit/look) - changes what happens in the video. BEX Sunglasses (APPEARS - creator's bio link leads to this product, but it is not directly shown or used in the photos; removing it would not change what happens in the video.) - does not change what happens in the video.