@jordansdailygrind — 40x breakout

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DO YOU GUYS

@jordansdailygrind

35.8K followers · usually 29.8K views a post

Views

1.2M

Likes

58.3K

Comments

268

Why it worked

The video capitalized on the novelty of making fresh coffee in an unexpected and challenging environment (a ski gondola during a blizzard), creating a relatable and shareable moment of simple pleasure.

Summary

A group of friends are riding a ski lift and one person offers to make coffee for everyone. They proceed to make pour-over coffee using a portable grinder and a thermos, much to the surprise and delight of the others. The video captures the novelty of making fresh coffee in an unusual location.

Structure

1Offering coffee in the gondola
2Surprise and acceptance
3Making coffee on the go
4Pouring and enjoying the coffee
5Expressing amazement

Product placement

Sony speaker (appears, does not act, removing it would not change what happens in the video); Atomic ski poles (appears, does not act, removing it would not change what happens in the video); Smith goggles (appears, does not act, removing it would not change what happens in the video); Arc'teryx jacket (appears, does not act, removing it would not change what happens in the video); Giro helmet (appears, does not act, removing it would not change what happens in the video); Summit Peak branded helmet (appears, does not act, removing it would not change what happens in the video)

On-screen text

DO YOU GUYS WANT COFFEE? COFFEE? I DO. AND HOW ARE DISPENSING IT? I MAKE IT IN GONDOLAS FOR PEOPLE. ARE YOU SERIOUS? YEAH, I LOVE COFFEE IN THE GONDOLA. WHAT'S YOUR NAME? UH, JORDAN. I DON'T HAVE ANY CASH ON ME. IT'S FREE. ARE YOU GUYS LIKE A TRAVELING COFFEE SHOP? I JUST MET THEM TODAY ACTUALLY. SO ARE YOU GRINDING THE BEANS? I AM. OH MY GOD. THIS IS AMAZING. EYYYY GET IT DUMP IT IN THERE. YOU'RE TAKING NOTES. KIM MIGHT NEED I YEAH, THIS IS LIKE IT'S A BLIZZARD OUT THERE. WE GOT POUR HERE. LOOKS LIKE STEAMY. CHEERS THIS IS A NEVER WOULD IMAGINE GONDOLA. THANK YOU HAVE A GOOD ONE. SEE YOU GUYS HAVE A GOOD ONE.

Original caption

I made coffee for everyone in the gondola :)