Spice Check

@spicecheck

2.1K followers · usually 26.3K views a post

Views

185.8K

Likes

11.7K

Comments

46

Shares

2.2K

SoundTikTok sound · Paint The Town Red (Instrumental)

Promoted product

Valenciani dress

Valenciani | Office Website

Why it worked

The video leverages a popular street style interview format, showcasing a fashionable outfit with clear brand callouts for each item, appealing to viewers interested in fashion trends and aspirational style.

Summary

A fashion influencer is interviewed on the street about her outfit. She details the brands of her dress, earrings, and shoes, highlighting each piece as part of her stylish ensemble.

Structure

1Introduction of "Spice Check" and the topic of outfits in KL
2Interviewee introduces herself and her origin (Brunei)
3Details of the dress from Valenciani
4Details of the earrings from Astrid & Miyu and Gung Jewellery
5Details of the shoes from Charles & Keith

Original caption

Her outfit is so chic #fashion #spicecheck #fashioninspo #OOTD #outfit @Astrid and Miyu @Valenciani @gungjewellery @CHARLESKEITHOFFICIAL

More from @spicecheck

Product placement

Spice Check (media outlet) - APPEARS - Removing it would change what happens in the video. Nobu (restaurant) - APPEARS - Removing it would not change what happens in the video. Astrid & Miyu (jewelry brand) - ACTS - Removing it would change what happens in the video. Valenciani (clothing brand) - ACTS - Removing it would change what happens in the video. Gung Jewellery (jewelry brand) - ACTS - Removing it would change what happens in the video. Charles & Keith (shoe brand) - ACTS - Removing it would change what happens in the video.

On-screen text

Spice Check giving you the spice on: outfits in KL Spice Check I'm from Spice Check I'm wearing Spice Check this gorgeous Spice Check from Spice Check My earrings Spice Check these two ASTRID & MIYU Spice Check GUNG JEWELLERY Spice Check GUNG JEWELLRY My shoes are Spice Check which I Spice Check right before Spice Check Spice Check

Transcript

giving you the spice on: outfits in KL What's your name and where are you from? My name is Mashura, I'm from Brunei. I'm wearing this gorgeous off-the-shoulder dress from Valenciani. My earrings, these two are from Astrid & Miyu. This is from Gung Jewellery. This is also from Gung Jewellery. My shoes are Charles & Keith, which I just bought right before this show.

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