Good morning Utah and happy Wednesday!

@eats_bakery

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SoundTikTok sound · original sound - eats_bakery

Promoted product

Eats Bakery & Coffeeeatsbakeryandcoffee.com

Welcome to Eats Bakery & Coffee, where two dedicated army veterans bring you the finest homemade cinnamon rolls and donut in Salt Lake City. We went from serving our community as Soldier...

7 videos

Why it worked

The video effectively uses visually appealing food and a friendly, enthusiastic presenter to create desire for the product. The clear announcement of operating hours and location makes it easy for interested viewers to act on that desire.

Summary

A woman stands outside Eats Bakery & Coffee holding a tray of various cinnamon rolls. She enthusiastically describes the different flavors and announces the bakery's operating hours, encouraging viewers to visit.

Structure

1Greeting and introduction
2Showcasing cinnamon rolls
3Describing flavors
4

Original caption

Need a little #humpday pick me up? We got you. Nothing gets you through the midweek like cinnamon rolls. We're open Wed-Fri 7-3pm Sat-Sun 8-3pm 248 E 100 S, SLC #cinnamonrolls #FoodLover #utah #bekind

More from @eats_bakery

Product placement

Eats Bakery & Coffee (ACTS): The business sells cinnamon rolls and donuts. Removing it would change what happens in the video. Eats Bakery & Coffee (APPEARS): The business name and logo appear on the window. Removing it would not change what happens in the video.

Call to action

Come on and see us and get yourself a delicious cinnamon roll.

On-screen text

OPEN eats salt lake city, ut est. 2021

Transcript

Good morning Utah and happy Wednesday! We are here again with some delicious cinnamon rolls. Look at that blackberry and cream. We got a caramel churro and of course everyone's favorite peach cobbler. We're open today from 7 to 3pm, Sat-Sun 8-3pm. So come on and see us and get yourself a delicious cinnamon roll. Bye!