Get to Morrisons for your FREE hat 🤪💃🏼🕺

This video likely worked due to the strong appeal of a free, branded item (a bucket hat) tied to a common purchase (cider multipacks) at a well-known supermarket (Morrisons). The visual nature of the promotion and the clear, concise on-screen text made the offer easily understandable and shareable.

The video shows a promotion at Morrisons where customers can get a free bucket hat when they buy a multipack of Old Mout Cider or Inch's Cider. Different hats and cider products are displayed.

Morrisons: APPEARS - a supermarket chain. Removing it would change the location of the promotion, but not the core offer. Old Mout Cider: ACTS - it is the product that must be purchased to receive the free hat. Removing it would make the promotion unclear. Old Mout Cider Berries & Cherries: ACTS - it is a specific product within the Old Mout Cider brand that is shown as part of the promotion. Removing it would make the promotion unclear. Inch's Cider: ACTS - it is a specific product within the Inch's Cider brand that is shown as part of the promotion. Removing it would make the promotion unclear.