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35.8Talking HeadStory Open hookHealth
Hook
This recipe got me called a bad wife
@well.with.danielle
4.1K followers · usually 1.4K views a post
Views
48.4K
Likes
1.4K
Comments
40
Shares
67
Promoted product
Buffalo Sauce with Avocado Oil
Why it worked
The creator taps into a common internet debate about food choices and uses a controversial framing ('bad wife') to generate engagement. The recipe itself is visually appealing and presented as a healthier, high-protein alternative, appealing to a health-conscious audience.
Summary
The creator makes a buffalo tofu Caesar wrap, explaining that the recipe went viral and led to some criticism. She demonstrates how to prepare the tofu by boiling and air frying it, then assembles the wrap with lettuce, parmesan, croutons, and buffalo sauce, before pan-frying it for a crispy finish.
Structure
- 1Introduce viral recipe and controversy
- 2Prepare and air fry tofu
- 3Chop lettuce and assemble wrap
- 4Pan-fry wrap
- 5Show final product and call to action
Product placement
PowerXL (appears): This is an air fryer brand. It appears in the background and is used to cook the tofu. Removing it would not change what happens in the video.
Buffalo Sauce with Avocado Oil (acts): This is a sauce used to flavor the tofu. Removing it would change the flavor of the final dish.
Call to action
Follow for more high protein vegetarian recipes
Original caption
The buffalo tofu Caesar wrap got 1 million views in 24 hours… what do you think? #tofurecipe #vegetarianrecipes #tofutok #healthyrecipes #vegetarian
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