@lizzramsay — 29x breakout

Loading video…

pov

@lizzramsay

11.8K followers · usually 9.1K views a post

Views

257.7K

Likes

53.8K

Comments

147

2.0K

Why it worked

The video likely resonated due to its relatable humor and aspirational content, tapping into the common desire for success and luxury often portrayed on social media. The "POV" format and quick cuts of desirable items create an engaging and shareable experience.

Summary

The video presents a montage of aspirational imagery and lifestyle choices, framed as "social media side hustles" and "founder brain." It humorously lists common symbols of wealth and success, suggesting these are the aspirations of a particular demographic.

Structure

1Introduction of aspirational imagery
2Listing of luxury items and experiences
3Connecting these to a "founder brain" mentality
4Humorous self-awareness of the "buzzwords"
5Concluding with a welcoming statement to a like-minded audience

Product placement

AMEX (appears - watermark, removing it would not change what happens in the video) ROLEX (appears - watermark, removing it would not change what happens in the video) RELAX (appears - watermark, removing it would not change what happens in the video) Golden Goose (appears - on clothing, removing it would not change what happens in the video) Porsche (appears - on cars, removing it would not change what happens in the video)

On-screen text

pov let me guess. 20 social media side hustles founder brain, LA, SF, New York, Miami I'll give it to you no phone case, a pinterest that's just infinity pools and sunsets. AMEX ROLEX RELAX you've said "I'm so behind, you're 20 between banking, law, VC, and just starting the thing. you already named the thing. golden goose you actually beat up casa cip at 9 afters on a boat same outfit. cloude tabs open like it's a co worker higgsfield, crm, buzzword chrome, air, equinox. final boss. screenshot folder that's just vintage watches, convoy of porsches. taste is a business strategy. if those buzzwords apply to you. hi, welcome, you found your people.

Original caption

pov unemployment 🤣🤣 #startup #ny #la #chrome #larp