Why it worked
The video uses a humorous and unexpected anthropomorphic cat character in a relatable setting (grocery shopping) to showcase a pet product. The visual gag of the cat character eating the treat is inherently engaging and shareable.
Summary
A cat character dressed in a pink tracksuit and wig is in a grocery store aisle looking at cat treats. The cat character finds a product called "Purr Pops" and proceeds to eat one, indicating enjoyment.
Structure
- 1Cat character in store aisle
- 2Discovers Purr Pops
- 3Opens and eats a Purr Pop
- 4Enjoys the treat
Product placement
Purr Pops (cat treats) - It ACTS as a treat that the cat character eats. Removing it would change what happens in the video. Krispy Kreme (brand of Purr Pops) - It APPEARS as a logo on the product packaging. Removing it would not change what happens in the video.