Why it worked
The video uses a popular cultural reference (The Lion King) and a relatable, albeit sensitive, topic (postpartum depression) to create a humorous and engaging piece of content. The unexpected use of a newborn in the reenactment adds to its virality.
Summary
A father reenacts a scene from The Lion King using his newborn baby as Simba. The video is framed as a lighthearted coping mechanism for postpartum depression.
Structure
- 1Father holds newborn baby
- 2Father lifts baby as if presenting it
- 3Text overlay explains the reenactment
- 4Father continues the reenactment with the baby
On-screen text
he didn't go to brunch with the boys in the middle of my PPD, but he did drag me outside and use our newborn to reenact the Lion King