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Hook
Happy Friday. You try to be.
@justkhy3
4.4K followers · usually 1.3K views a post
Views
1.1M
Likes
207.1K
Comments
1.8K
Shares
8.0K
Why it worked
The video taps into a relatable frustration for many consumers regarding size inclusivity in fashion, using humor to make the point engaging and shareable.
Summary
The creator expresses frustration about a brand not having an XXS size, implying it's a common issue for smaller individuals. The video uses humor to highlight the lack of size inclusivity in fashion.
Structure
- 1Expressing frustration about sizing
- 2Highlighting lack of XXS size
- 3Humorous commentary on brand inclusivity
On-screen text
how i feel when
a brand doesn't
have an xxs but
had a
xxxxxxxxxxxxxxxxL
Transcript
Happy Friday. You try to be. Now you got yourself in a.
Original caption
especially if the brand already runs big like brooo #struggle #petite #brand #sizing
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