watch me ruin my makeup because I used a lip oil as blush

@deborahruizglam

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SoundTikTok sound · Saxophones getting louder - Sped Up

Promoted product

Covergirl Lip Oil

Get juicy, dewy lips with COVERGIRL Clean Fresh Yummy Big Oil Stick. This jumbo lip oil stick melts from balm to oil for sheer color, high shine, and nourishing hydration with zero stickiness. Infused with blueberry, jojoba, and avocado oils for smoother, softer lips.

Why it worked

The video uses a relatable "makeup fail" scenario with a common product, creating a humorous and engaging narrative that resonates with viewers interested in beauty and makeup experimentation.

Summary

The creator attempts to use a Covergirl lip oil as blush, initially confident it will provide a sheer color. However, upon application, it lifts the foundation and fails to provide pigment, leading to a makeup fail.

Structure

1Applies lip oil as blush
2Foundation lifts
3Applies more product
4Realizes it's not working

Original caption

Makeup Fail 🫠 the fact that I read the label twice and kept applying... In my defense I've never seen lip oil so thick #lipoil #blush #makeupfail #beautycreator #makeup

More from @deborahruizglam

Product placement

Covergirl (appears, does not act, removing it would not change what happens in the video)

On-screen text

watch me ruin my makeup because I used a lip oil as blush proceeds to apply... foundation slowly lifting... let's apply more... reads label AGAIN still confident it's the sheerest blush... looking for the pigment 😳