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@vertu.official

1.2M followers · usually 15.7K views a post

Views

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SoundTikTok sound · original sound - vertu.official

Promoted product

Vertu

VERTU® Official: Discover luxury phones, AI phones, watches and smart rings. Explore handcrafted design, bespoke finishes and concierge service.

14 videos2 creators

Why it worked

The video uses a gamified approach with visual cues (battery percentages, skull emoji) to represent the common pain point of battery anxiety, making the promotion of a long-lasting battery phone relatable and engaging.

Summary

A woman walks down a set of stairs with various battery percentage indicators on each step. She jumps down the stairs, and a skull emoji with red eyes appears, indicating a "fail" or "death" in a game context. The video implies that a Vertu phone would prevent such a "fail" due to its battery life.

Structure

1Woman walks down stairs with battery indicators
2Woman jumps down stairs
3Skull emoji appears, indicating failure
4

Original caption

Stepping down vs straight up falling off. 💀📱 📲 Tap in bio to ditch the battery anxiety! #phonefail #batterylife #Vertuphonereview #rich #richlife #viral #fyp #foryou #luxury#luxurylife#money#moneytalk#Unboxing#vertucameratest#vertu#vertuphone#vertugamingtest#vertuphonereview #Vertu

More from @vertu.official

Product placement

Google: appears as a watermark in the top right corner. Removing it would not change what happens in the video. Samsung: appears as a watermark in the top right corner. Removing it would not change what happens in the video. iPhone: appears as a watermark in the top right corner. Removing it would not change what happens in the video. Vertu: appears as a watermark in the top right corner. Removing it would not change what happens in the video. Vertu: appears as a watermark in the top right corner. Removing it would not change what happens in the video.