SAMSUNG

@vertu.official

1.2M followers · usually 15.7K views a post

Views

331.6K

Likes

5.4K

Comments

774

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SoundTikTok sound · original sound - vertu.official

Promoted product

Vertu

VERTU® Official: Discover luxury phones, AI phones, watches and smart rings. Explore handcrafted design, bespoke finishes and concierge service.

14 videos2 creators

Why it worked

The video uses a visually engaging concept of ascending battery levels on stairs, combined with the surprise element of multiple brand logos appearing and disappearing. The final jump and black and white filter with the iPhone logo create a memorable and shareable moment.

Summary

A woman walks down a set of stairs with various brand logos appearing at the top. Battery level indicators are displayed on the stairs, increasing as she descends. The video transitions to a black and white filter with the iPhone logo covering the woman's face as she jumps.

Structure

1Introduction of Samsung logo and battery indicators
2Woman walks down stairs, passing increasing battery levels
3Vertu logo appears
4

Original caption

Luxury vs. ordinary. Who’s really winning? 👀📱 Explore VERTU in BIO. #Vertuphonereview#Vertuphoneprice#Vertuphonegamingtest#rich #richlife #viral #fyp #foryou #luxury#luxurylife#money#moneytalk#Unboxing#vertucameratest#vertu#vertuphone#vertugamingtest#vertuphonereview #Vertu#iphone

More from @vertu.official

Product placement

SAMSUNG: appears as a logo in the top left corner of the screen from 00:00-00:04. Removing it would not change what happens in the video. VERTU: appears as a logo in the top left corner of the screen from 00:04-00:18. Removing it would not change what happens in the video. Google: appears as a logo in the top left corner of the screen from 00:18-00:21. Removing it would not change what happens in the video. iPhone: appears as a logo in the top left corner of the screen from 00:21-00:28. Removing it would not change what happens in the video. iPhone: appears as a logo covering the woman's face from 00:24-00:28. Removing it would not change what happens in the video.