Why it worked
The video taps into the niche interest of music production and sampling, appealing to viewers who enjoy discovering the creative process behind popular songs. It also leverages the popularity of the artists mentioned to drive engagement.
Summary
The creator expresses excitement about discovering that Navy Blue (Sage Elsesser) produced the instrumental for MIKE's song "HUNGER". They highlight how sampling provides insight into producers' creative choices.
Structure
- 1Introduction to sampling and producer insight
- 2Discovery of Navy Blue's production for MIKE's "HUNGER"
- 3Appreciation for Navy Blue's talent
- 4Concluding thought on music discovery
Product placement
MIKE (artist) - appears as the artist of the song "HUNGER". Removing it would change what happens in the video because the video is about the production of that song.
Sage Elsesser (artist) - appears as the artist of the song that was sampled. Removing it would change what happens in the video because the video is about the production of that song.
Navy Blue (producer) - appears as the producer of the song "HUNGER". Removing it would change what happens in the video because the video is about the production of that song.
On-screen text
Reply to @evanschm1dt's comment
If you haven't heard hunger by Mike he made that beat he's insane
I LOVE finding sampled songs because it gives you so much insight into these producer's ears. Like what do you mean Sage Elsesser aka Navy Blue the truest, heard THIS then went on to make the instrumental to HUNGER by MIKE?!