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38.6Talking HeadHow-To hookLifestyle
Hook
pinterest decides my journal
@kokoandlynnofficial
2.0K followers · usually 1.1K views a post
Views
42.6K
Likes
5.1K
Comments
37
Shares
171
Why it worked
The video taps into the popular journaling trend and the "letting an app decide" format, which is relatable and visually appealing. The aesthetic presentation and the use of popular platforms like Pinterest make it highly shareable.
Summary
The creator uses Pinterest to find inspiration for decorating their journal. They search for background ideas and sticky notes, then use the found images to create spreads in their journal, including a quote and a drawing. The video showcases the process of using Pinterest inspiration to personalize a journal.
Structure
- 1Pinterest decides journal theme
- 2Search for background ideas
- 3Create background spread
- 4Search for sticky notes
- 5Add quote and drawing
- 6Final journal spread reveal
Product placement
Pinterest (Acts: Used to find ideas for journal setup, removing it would change the video's premise) | Amazon.de (Appears: Sponsored product listings, removing them would not change the video's core content) | Clip Studio Paint (Acts: Shown being used to draw on a tablet, removing it would change the video's content) | H&M (Appears: Logo on clothing, removing it would not change the video's content)
Call to action
Would you trust Pinterest with yours?
Original caption
Ok Pinterest, i see you 👀 I let Pinterest choose my journal setup… and I’m not mad about it 👀🎀 Would you trust Pinterest with yours? #journaling #journal #creatorsearchinsights #myjournal #journalwithme
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