Why it worked
The creator uses a series of relatable, self-deprecating, and socially conscious statements to engage viewers. The rapid-fire nature of the slides and the direct address to the audience create a sense of shared experience and encourage interaction.
Summary
The creator posts a series of photos with text overlays that express a desire to be seen as kind and accepting. The images show the creator in various outfits and settings, each accompanied by a statement about not being perceived as racist, homophobic, mean, transphobic, judgmental, or a "bad human being."