TIKTOK JUST CHANGED CREATOR SEARCH INSIGHTS

@chrystalwillis

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SoundTikTok sound · original sound - chrystalwillis

Promoted product

TikTok Creator Search Insights

Why it worked

The video provides timely and actionable information about a significant platform update, directly addressing creators' needs to understand and leverage new features for content strategy and growth.

Summary

The creator explains a recent update to TikTok's Creator Search Insights feature, highlighting how it now categorizes search terms. She advises creators to use these insights to identify trending topics within their niche and create content around them to increase their reach.

Structure

1Announces TikTok's change to Creator Search Insights
2Explains how to access and navigate the new feature
3Highlights the categorization of search terms by niche
4Advises creators to leverage trending topics for content creation
5Encourages engagement and further discussion

Product placement

TikTok (app): It is a social media platform where creators can post videos. It ACTS as the platform where the creator is showing new features. Removing it would change what happens in the video. Creator Search Insights (feature): This is a feature within the TikTok app that provides data on what users are searching for. It ACTS as the subject of the video, with the creator explaining how to use it and its implications. Removing it would change what happens in the video.

Original caption

TikTok quietly changed Creator Search Insights 👀🔥 and this could completely change how you decide WHAT to post. Go check yours and tell me… do you have the new categories yet?! 👇🏽 #TikTokTips #CreatorSearchInsights #TikTokGrowth #ContentCreator #TikTokUpdate

More from @chrystalwillis

Call to action

Go check yours and tell me… do you have the new categories yet?!

On-screen text

TIKTOK JUST CHANGED CREATOR SEARCH INSIGHTS This could change what you post.

Transcript

Wait. TikTok just changed creator search insights. And you're about to use it all wrong. Coming from someone who just had two videos go viral in the last couple of days. I'll make sure you're paying attention. If you could hit this follow button, don't forget to save this video, repost it, leave a comment and share it with your friends. You're gonna go on the for you page and type in creator search insights. Once you type in creator search insights, click it. So you see this whole section right here? I want you to press view all. TikTok is now separating searches by actual content categories. So instead of guessing what to post, you can go directly to your niche, whether it's fashion, whether it's lifestyle, whether it's education, whether it's something that you're creating. The great thing about that is TikTok is literally showing you what people are searching for. And this is the part I need you to pay attention to. If the searches are up like this, these blue numbers, I need you to jump on it and make your video and give yourself a chance to get pushed out even further because people are searching for that topic hard. If you want me to break this down further, let me know in the comment section below. Don't forget to join me in my livestream. I'll see you guys soon.