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28.8Talking HeadDirect Question hookLifestyle
Hook
"what'd you do this morning"
@jennabachrach2
117.1K followers · usually 2.6K views a post
Views
72.9K
Likes
3.7K
Comments
116
Shares
116
Why it worked
The video uses a relatable morning routine and a visually appealing process of making an iced coffee, which is a popular and aesthetically pleasing beverage. The simple, satisfying ASMR-like sounds of pouring and the clear visual of the drink coming together likely contributed to its engagement.
Summary
The video shows a person making an iced coffee by pouring milk over ice and then adding coffee from a mug. The text overlay asks "what'd you do this morning" followed by "me:" implying this is their morning routine.
Structure
- 1Person holds a glass of milk and a mug.
- 2Person pours milk into the glass with ice.
- 3Person pours coffee from the mug into the glass.
- 4Person adds a straw and takes the drink.
On-screen text
"what'd you do this morning"
me:
Original caption
Your sign to go make your coffee!! #makingcoffee #morningcoffee #coffeeathome #coffeesounds #icedcoffeeathome
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