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19.4Silent UGCStory Open hookEcommerce
Hook
This is why I thrift
@justsomethingifound
1.4K followers · usually 926 views a post
Views
17.9K
Likes
3.2K
Comments
76
Shares
107
View velocity
+1.3K views over 4.8d · ~270/day · 4 observations
Promoted product
Fendi Oyster Bag
Why it worked
The video taps into the popular "thrift flip" and "vintage designer finds" trend, appealing to viewers interested in fashion, sustainability, and unique luxury items. The inclusion of historical context and a "legend has it" anecdote adds intrigue and shareability.
Summary
The video showcases a vintage Fendi Oyster Bag found while thrifting. It highlights the bag's design and shares a historical anecdote about its creation by Silvia Fendi and Karl Lagerfeld in Spring 2003.
Structure
- 1Showcasing a Fendi bag while thrifting
- 2Displaying historical Fendi runway images
- 3Highlighting the bag's design details
- 4Sharing an anecdote about the bag's origin
Product placement
Fendi (acts): This is a designer brand of handbags. The video shows a Fendi handbag and discusses its history and origin. Removing it would change the video's focus. Fendi (appears): The Fendi logo is visible on the handbag. Removing it would not change what happens in the video.
Original caption
Vintage 2003 Fendi Oyster Bag, like whattt. Legend has it that Silvia Fendi kept the prototype of this bag hidden in a box in her toilet, in fear of Miuccia Prada (whose brand owned a stake in Fendi with LVMH at the time) getting ahold of the design. #thriftfinds #vintagedesigner #vintagefendi #thrift #thriftwithme
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