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14.1Silent UGCProblem Callout hookEcommerce
Hook
Police took our scooters
@supplyplugeu.com
35.4K followers · usually 2.9K views a post
Views
40.4K
Likes
451
Comments
14
Shares
6
Why it worked
The video uses a relatable emotional hook (loss of cherished items) and then pivots to a solution (discounted purchase), creating a strong contrast and incentive for viewers interested in the product.
Summary
The video shows police confiscating electric scooters, which the creator laments as "our life and dreams." It then transitions to a screen showing the "Kukirin g2" scooter available for purchase at a discounted price.
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Transcript, structure and on-screen text
3 beats and 5 lines of on-screen text — the parts you need to write your own version.
Original caption
Supplyplugeu.com and they are cheaper.. #escooter #ebike
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