Why it worked
The video leverages a common marketing audit format and transforms it into an engaging challenge for viewers by showcasing a rapid succession of popular beauty products. This format encourages participation and sharing, driving engagement through a relatable "how many do you own?" question.
Summary
The creator presents a rapid-fire list of 20 beauty and skincare products, showcasing each one briefly. The video is a "marketing audit" where viewers are encouraged to count how many of the featured products they own.
Product placement
Catrice Aqua Splash Grip Primer (Acts - it is a makeup primer, its function is to prepare the skin for makeup, and it is presented as a product that is used in makeup application. Removing it would change the list of products shown.)
Essence bronzing drops (Acts - it is a makeup product, its function is to add a bronzed effect to the skin, and it is presented as a product that is used in makeup application. Removing it would change the list of products shown.)
VIVIENNE SABÓ GLOIRE highlighter palette (Acts - it is a makeup product, its function is to add shimmer and highlight to the face, and it is presented as a product that is used in makeup application. Removing it would change the list of products shown.)
SKIN 1004 Madagascar Centella Ampoule (Acts - it is a skincare product, its function is to soothe and hydrate the skin, and it is presented as a product that is used in skincare routines. Removing it would change the list of products shown.)
B&C Care After Party styling cream (Acts - it is a hair product, its function is to style hair, and it is presented as a product that is used in hair styling. Removing it would change the list of products shown.)
Beauty Formulas Roller for eyes (Acts - it is a skincare product, its function is to refresh and de-puff the under-eye area, and it is presented as a product that is used in skincare routines. Removing it would change the list of products shown.)
For me. Gel Milky Silk wipes (Acts - they are skincare wipes, their function is to cleanse and refresh the skin, and they are presented as a product that is used in skincare routines. Removing it would change the list of products shown.)
the act. VIRGIN perfume (Acts - it is a fragrance product, its function is to provide a scent, and it is presented as a product that is used for personal fragrance. Removing it would change the list of products shown.)
Catrice Sun Lover Glow Bronzer (Acts - it is a makeup product, its function is to add a bronzed effect to the skin, and it is presented as a product that is used in makeup application. Removing it would change the list of products shown.)
DARLING* MAGIC GLOW sheet mask (Acts - it is a skincare product, its function is to provide hydration and glow to the skin, and it is presented as a product that is used in skincare routines. Removing it would change the list of products shown.)
SKIN 1004 Madagascar Centella Ampoule (Acts - it is a skincare product, its function is to soothe and hydrate the skin, and it is presented as a product that is used in skincare routines. Removing it would change the list of products shown.)
Likato Enzyme Powder Vitamin C (Acts - it is a skincare product, its function is to exfoliate and brighten the skin, and it is presented as a product that is used in skincare routines. Removing it would change the list of products shown.)
ERBORIAN CC RED CORRECT (Acts - it is a skincare and makeup product, its function is to correct redness and even skin tone, and it is presented as a product that is used in makeup application. Removing it would change the list of products shown.)
SOL de Janeiro Brazilian Bum Bum Body Cream (Acts - it is a body care product, its function is to moisturize and firm the skin, and it is presented as a product that is used in body care routines. Removing it would change the list of products shown.)
SOL de Janeiro Brazilian Crush Cheirosa 68 Body Mist (Acts - it is a body care product, its function is to provide a pleasant scent, and it is presented as a product that is used for personal fragrance. Removing it would change the list of products shown.)
Darlin* Lash Cocoon Mascara (Acts - it is a makeup product, its function is to enhance eyelashes, and it is presented as a product that is used in makeup application. Removing it would change the list of products shown.)
LUXE VISAGE Brow Gel (Acts - it is a makeup product, its function is to style and set eyebrows, and it is presented as a product that is used in makeup application. Removing it would change the list of products shown.)