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10.9Talking HeadBefore / After hookLifestyle
Hook
Hair transition loading ...
@itsaishamian
3.2M followers · usually 153.5K views a post
Views
1.6M
Likes
204.4K
Comments
493
Shares
3.6K
Why it worked
The video uses a common 'transition' format that is popular on social media, combined with a relatable voiceover about being late and a compliment, which creates a sense of surprise and satisfaction for the viewer.
Summary
The video shows a woman with long brown hair making a phone gesture and then transitioning to a woman with long black hair. The on-screen text reads "Hair transition loading ..." and the creator's voice says "Yeah. Okay, thanks. Bye. Sorry, I'm late. Been such a crazy day. Hi. You look amazing."
Structure
- 1Woman with brown hair makes a phone gesture.
- 2On-screen text: "Hair transition loading ..."
- 3Woman speaks about being late and having a crazy day.
- 4Transition to woman with black hair.
- 5Woman with black hair is complimented.
- 6Woman touches her new black hair.
On-screen text
Hair transition loading ...
Original caption
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