Promoted product
trench coat
Why it worked
The video leverages a common fashion dilemma (choosing between two similar items) to engage viewers and encourage interaction. The "soft sell" approach, where the product is showcased through styling rather than a direct pitch, makes it feel more authentic and relatable.
Summary
The creator presents two trench coats, one brown and one cream, asking viewers to choose. She then models the brown trench coat with white pants and a baseball cap, and subsequently models the cream trench coat with dark jeans. The video implies that links to these outfits are available through her LTK (LiketoKnow.it) profile.
Structure
- 1Presenting two trench coat options
- 2Modeling the brown trench coat outfit
- 3Modeling the cream trench coat outfit
- 4Directing viewers to LTK for outfit details
Product placement
Stradivarius: ACTS - the brand of the trench coats shown and worn. Removing it would change what happens in the video. ASOS: APPEARS - a brand mentioned in the caption. Removing it would not change what happens in the video.
Call to action
all the links from my outfit are in my LTK
On-screen text
BROWN OR CREAM??