I always do this

The video likely performed well due to its relatable "life hack" format, visually appealing hair transformations, and the inclusion of a humorous "POV: You forgot a hair tie" segment which adds an element of surprise and relatability.

The video demonstrates several creative ways to style hair, including using a t-shirt to wrap wet hair and creating different ponytail and bun styles. It also includes a humorous segment where someone appears to have forgotten a hair tie and improvises a hairstyle.