Why it worked
The post uses a relatable "before and after" format that resonates with individuals who have experienced similar transformations due to medication, tapping into shared experiences and potentially driving engagement through humor and relatability.
Summary
This TikTok post uses a two-slide format to humorously illustrate the perceived difference in appearance and demeanor before and after starting ADHD medication. The first slide shows a woman looking somewhat disheveled and holding a drink, while the second shows her looking more polished and confident.
Structure
- 1Slide 1: Before medication
- 2Slide 2: After medication
- 3Implied transformation
On-screen text
Me before I started taking my adhd medication:
Me after I started taking it: