Makeup bag or clutch? Today, she's a clutch

The video likely performed well due to its aesthetic appeal and relatable content, showcasing a "what's in my bag" or "clutch essentials" theme that resonates with a female audience interested in fashion and beauty. The use of trending sounds and visually pleasing content also contributes to its shareability.

The video shows a knitted clutch bag being filled with various items, including makeup, a watch, and accessories. The bag is then closed and displayed as a stylish accessory.