Why it worked
The video uses a relatable meme format to capture the shared disappointment of sports fans after a tough loss, making it highly shareable within that community.
Summary
The video shows a person sitting on a couch looking dejected while watching TV. The on-screen text explains that this is how people look when their team blew a game on a last-minute drive. The video then cuts to a basketball player with a similar expression.
Structure
- 1Person sitting on couch looking sad
- 2On-screen text explains the context
- 3Cut to basketball player with similar expression
On-screen text
Dudes looking at they tv watching SNF after their team blew the game onna last minute drive earlier in the day