$100

@niu.app

96.5K followers · usually 18.0K views a post

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SoundTikTok sound · original sound - susanmeloo2

Promoted product

Niuniuapp.io

Niu es una fintech salvadoreña respaldada por Banco Cuscatlán. Accede a soluciones financieras digitales seguras, simples y confiables.

8 videos

Why it worked

The video uses a gamified challenge with a monetary reward to demonstrate the utility and benefits of the Niu credit card in a fun and engaging way, making the promotion feel organic and exciting.

Summary

A woman offers $100 to anyone who can ride a fairground attraction called "Tagadá" without letting go of their Niu credit card. One man successfully completes the challenge, stating he uses the card for cashback. The video concludes by encouraging viewers to apply for their own Niu cards.

Structure

1Challenge introduction with $100 prize
2Asking people if they have a Niu card
3Man accepts the challenge and rides the attraction
4

Original caption

Le dimos $100 a quien cumpliera el reto de no soltar su Tarjeta Niu en el tagadá ✨💜🤑 Solicitá tus Tarjetas Niu hoy mismo desde la App 🙂‍↕️✨ #dinamicasenlacalle #retosenlacalle #tarjetadecredito #fintech #elsalvador

More from @niu.app

Product placement

Niu: acts - a credit card that provides cashback and is used to pay for rides. Removing it would change the outcome of the video. It is also shown as a physical card and its app is mentioned. Movistar: appears - a tent with the Movistar logo is visible in the background. Removing it would not change what happens in the video. Visa: appears - the Visa logo is on the Niu card. Removing it would not change what happens in the video. AGM Sport Inc: appears - a logo on the man's shirt. Removing it would not change what happens in the video. Umbro: appears - a logo on the man's shirt. Removing it would not change what happens in the video. Cementos Fortaleza: appears - a logo on the man's shirt. Removing it would not change what happens in the video.

Call to action

pedí tus Tarjetas Niu hoy mismo desde la App

On-screen text

$100 Al que se suba Tagadá Sin soltar su tarjeta Niu Tiene Niu? ninguno? okay gracias de casualidad tenés Niu? sí! Te doy $100 si te subís al Tagadá sin soltar la Tarjeta El Cashback! gracias a Niu me gané $100 pedí tus Tarjetas Niu hoy mismo por si te encontramos la próxima semana

Transcript

Al que se suba $100 el primero que se suba ganar sin soltar su tarjeta Niu Tiene Niu? No. ninguno? okay gracias de casualidad tenés Niu? sí! sí tenés Niu? Te doy $100 si te subís al Tagadá sin soltar la Tarjeta $100 Sí! En qué lo usas más? ocupo más la de Crédito. Qué es lo que más te gusta de la Tarjeta de Crédito? El Cashback! Gracias a Niu me gané $100 Así que ya sabes pedí tus Tarjetas Niu hoy mismo desde la App por si te encontramos la próxima semana