Why it worked
The video likely resonated with viewers due to its relatable "get ready with me" (GRWM) format applied to studying, combined with aesthetic organization and ASMR-like visuals of stationery. The use of popular characters like Miffy and Rilakkuma also appeals to a specific audience interested in cute and organized study spaces.
Summary
The video shows a person organizing their desk and study supplies, including notebooks, pens, and a timer, in preparation for studying. The creator is seen interacting with various stationery items and setting up their study space.