Why it worked
The video leverages relatable workplace humor and generational tropes to humanize the corporate brand, encouraging engagement through a lighthearted, low-production-value format.
Summary
A group of employees at PGN are standing in an office while a text overlay jokes about hiding a senior employee among the Gen Z staff. The video is a lighthearted workplace skit showcasing the company culture.
Structure
- 1Group of employees standing in office
- 2Text overlay appears
- 3Camera pans across the group
- 4Employees look around or hold props
On-screen text
Nyembunyiin senior
diantara gen z