Who would've thought I speak Swedish?

IKEA: Appears as a logo watermark throughout the video and as the brand being tested. Removing it would change the context of the video. It acts as the brand being promoted through the test. IKEA UAE: Mentioned in the caption as the entity offering the gift card. It acts as the brand being promoted through the test. LACK: Appears as a table. Removing it would not change the video's core narrative. It acts as a product being identified. BILLY: Appears as a bookshelf. Removing it would not change the video's core narrative. It acts as a product being identified. HEMNES: Appears as a dresser. Removing it would not change the video's core narrative. It acts as a product being identified. KALLAX: Appears as a shelving unit. Removing it would not change the video's core narrative. It acts as a product being identified. POÄNG: Appears as an armchair. Removing it would not change the video's core narrative. It acts as a product being identified. STRANDMON: Appears as an armchair. Removing it would not change the video's core narrative. It acts as a product being identified. RÅSKOG: Appears as a utility cart. Removing it would not change the video's core narrative. It acts as a product being identified. BEKVÄM: Appears as a step stool. Removing it would not change the video's core narrative. It acts as a product being identified. TÄRNABY: Appears as a lamp. Removing it would not change the video's core narrative. It acts as a product being identified. BJÖRKSTA: Appears as a side table. Removing it would not change the video's core narrative. It acts as a product being identified.