+1.5M views over 8.7d · ~170.4K/day · 8 observations
Why it worked
The video combines the novelty of using a magnet in a claw machine with the satisfying reveal of finding a desirable item (a Spider-Man costume) in a locker, creating a sense of surprise and accomplishment.
Summary
The video shows someone using a horseshoe magnet to pick up prizes from a claw machine. They successfully retrieve several capsule toys, each containing a key. They then use these keys to open lockers, revealing a Spider-Man costume in one of them.
Structure
1Using a magnet in a claw machine
2Retrieving capsule toys with keys
3Opening lockers with the keys
4Finding a Spider-Man costume
Product placement
TRIPLE CATCHER: This is a claw machine game. It appears on the machine itself and is the context for the video. Removing it would change what happens in the video.
IPHONE: These are visible in the background of the claw machine, likely as prizes or decorations. They merely appear. Removing them would not change what happens in the video.