Product placement
Arc Pulse (a) ACTS: the creator unboxes, demonstrates the installation, and showcases the fit and finish of this metal bumper-style iPhone case. Removing it would remove the entire subject of the video. Apple (b) APPEARS: the iPhone itself is the device the case is designed for; it is the substrate. Sunset (b) APPEARS: a MagSafe accessory on the back of the phone. Rich (b) APPEARS: a MagSafe accessory on the back of the phone.