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19.6Talking HeadProblem Callout hookConsumer Apps
Hook
Aircon? Yes. On time? ... Not quite. 😅
@moveitph
410.9K followers · usually 321.5K views a post
Views
5.8M
Likes
8.2K
Comments
136
Shares
582
Why it worked
The video uses a relatable scenario of waiting for transportation in traffic and presents a clear solution with a catchy tagline, making it engaging and shareable.
Summary
The video shows a woman asking a man if he is waiting for a car and air conditioning, to which he confirms. A security guard interjects about traffic, and the woman urges them to "MOVE IT". The video then shows the Move It app and a motorcycle, implying it's a solution for transportation regardless of weather.
Structure
- 1Woman asks about waiting for car and aircon
- 2Man confirms, guard mentions traffic
- 3Woman urges to "MOVE IT"
- 4App and motorcycle shown as solution
Original caption
Aircon? Yes. On time? ... Not quite. 😅 Book Move It now 🏍️ #KeepMovingWithMoveIt #MoveItPH #AnongWeather
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