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11.1Talking HeadOther hookLifestyle
Hook
KHOAN!!!!!
@chocobeo_
24.0K followers · usually 6.2K views a post
Views
67.3K
Likes
332
Comments
2
Shares
20
Promoted product
Shopee livestream deals
Why it worked
The video effectively leverages the excitement of a live shopping event by highlighting significant discounts, limited-time offers (vouchers, free shipping), and a high-value giveaway (electric scooter). The fast-paced presentation of multiple desirable products creates a sense of urgency and encourages viewers to mark their calendars for the livestream.
Summary
The video promotes an upcoming Shopee livestream event hosted by Lucie Nguyen on August 18th, featuring significant discounts and gifts on various skincare and makeup products from brands like d'Alba, L'oreal, 3CE, Clio, and Banobagi. The livestream will also include vouchers up to 35% off, free shipping, and a chance to win an electric scooter.
Structure
- 1Introduction to skincare deals
- 2Announcement of Lucie Nguyen's MegaLive on August 18th
- 3Showcasing specific product deals with discounts
- 4Highlighting additional vouchers and free shipping
- 5Revealing the grand prize: an electric scooter
- 6Call to action to save the date and tune in
Product placement
Shopee (marketplace where deals are offered); d'Alba (brand of skincare products); L'oreal (brand of skincare products); 3CE (brand of makeup); Clio (brand of makeup); Banobagi (brand of skincare products); Yadea (brand of electric scooters). Shopee acts as the platform for the deals, its interface is not operated but it is where the transactions happen, so it is substrate. d'Alba, L'oreal, 3CE, Clio, Banobagi, and Yadea are brands whose products are being presented and sold, so they ACT. Removing them would change what happens in the video as the products would not be identifiable or desirable.
Original caption
🔥Ù húuuu chị Lucie 18.8 này có MegaLive quá trời deal hời mà còn tặng nguyên cái xe nữa kìa 🤯 #LucieNguyen #Megalive #livestream #xuhuong
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