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The video effectively uses a native mention strategy by showcasing a desirable product (Hoka shoes) in a relatable setting (flea market) with clear pricing, driving interest through visual appeal and perceived value.

The video shows a person browsing items at a flea market, focusing on a pair of Hoka Bondi 8 running shoes. The shoes are shown in detail, with on-screen text displaying prices (€170, €15, €13, €11, €10). The transaction for the shoes is completed at the end of the video.

HOKA (brand of shoes) - ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. Adidas (brand of clothing) - APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would NOT change what happens in the video. FILA (brand of shoes) - APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would NOT change what happens in the video.