Oner foldover capris 😩🤎

@chanamai

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SoundTikTok sound · original sound - chanamai

Promoted product

Oner Active foldover capris

Why it worked

The creator's genuine enthusiasm and detailed description of the product's comfort and fit, combined with the clear mention of a launch date and discount code, create a compelling and relatable promotion that feels authentic to the creator's audience.

Summary

The creator showcases Oner Active foldover capris, highlighting their comfort and fit. She mentions they are launching next Wednesday and expresses her obsession with them, noting the comfortable waistband and roomy fit.

Structure

1Introduction of Oner foldover capris
2Expressing obsession and comfort
3Highlighting waistband and fit
4Mentioning launch date
5Comparing to past experiences

Original caption

My new obsession 🤎 they are SO comfy! @Oner Active foldover capris (plum brown) dropping Aug 19 at 12pm edt code CHANA saves | ad #oneractive #foldoverpants #softmotion #capri #activewear

More from @chanamai

Product placement

Oner Active foldover capris (plum brown) ACTS - they are worn by the creator and described as comfortable and fitting well. Removing them would change the video's topic. Oner Active is the brand that makes the capris. It APPEARS as a watermark/tag on the creator's clothing. Removing it would not change what happens in the video.

Call to action

code CHANA saves

On-screen text

Oner foldover capris 😩🤎

Transcript

Oner foldover capris 😩🤎 I have to show you guys my foldover capris. I cannot get over these. You guys, these are launching next Wednesday. And I am actually so obsessed. Like, what? These are the most comfortable pants ever. Like the waistband is so comfortable. There's nothing restricting me up here. This doesn't feel restrictive at all. It's very roomy. So you've got a lot of space here. And I've had foldover pants in the past where it's just too tight and it pinches your butt. No. These just the layover pants so nicely and I feel free. Like I feel so free and I just feel cute. And they're launching in straight leg pants too. And I just I need every color.

If I only had $150 to spend during the @Oner Active Summer sale, this is exactly