Fall is @ aerie!!

@julia.elisaaa

208.6K followers · usually 9.8K views a post

Views

61.5K

Likes

5.2K

Comments

14

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431

SoundTikTok sound · bye (slowed)

Promoted product

Aerie

Aerie is a brand of clothing that offers items such as bras, leggings, tops, bikinis, shorts, pants, and dresses.

16 videos8 creators

Why it worked

The video leverages a popular try-on haul format with visually appealing fall fashion from a well-known brand, Aerie. The use of trending audio and clear on-screen text indicating the brand and the availability of links in LTK encourages viewer engagement and potential purchases.

Summary

The creator is trying on various fall outfits from Aerie in a fitting room, showcasing different sets of clothing. She is showing off the clothes and indicating that links and sizing information are available in her LTK (LiketoKnow.it) profile.

Structure

1Introduction with Aerie branding
2Trying on a striped cardigan and pants set
3Trying on a striped off-the-shoulder sweater and pants set
4

Original caption

I’m in love🧸🫶🏽🫐 links + sizing is all in LTK! #aerie #aerietryon #tryonhaul #falloutfits #aeriehaul

More from @julia.elisaaa

Product placement

Aerie ACTS - it is a clothing brand whose interface is operated by the creator showing off its clothes. Removing it would change what happens in the video.