-5ml X

@ellie_mua

283.5K followers · usually 15.9K views a post

Views

934.0K

Likes

19.4K

Comments

28

Shares

2.5K

SoundTikTok sound · Talk That Talk

Promoted product

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Why it worked

The video uses a common beauty hack format with clear visual indicators of the "correct" vs "incorrect" method, making it easily digestible and shareable. The use of popular, recognizable makeup brands also increases its appeal.

Summary

The creator demonstrates a lip-lining and glossing technique using multiple makeup products to achieve a fuller lip appearance. She uses a lip pencil to overline her lips, then applies lipstick and finishes with a lip gloss, showing the "correct" way to achieve a plumped look.

Structure

1Demonstrate lip lining technique
2Apply lipstick
3Apply lip gloss
4

Original caption

Lip filler hack! @makeupforever artist colour pencil shade versatile chestnut @Huda Beauty Faux Filler Gloss shade Glassy @Kylie Cosmetics power plush concealer @M·A·C Cosmetics Lipstick shade Thanks it’s MAC #makeuphacks #lipfiller #makeuptips #beautyhacks #beautytipswithava

More from @ellie_mua

Product placement

MAC Cosmetics Lipstick shade Thanks it’s MAC (ACTS - used to apply lipstick, removing it would change the video); Huda Beauty Faux Filler Gloss shade Glassy (ACTS - used to apply gloss, removing it would change the video); Kylie Cosmetics power plush concealer (ACTS - used to apply concealer, removing it would change the video); makeupforever artist colour pencil shade versatile chestnut (ACTS - used to line lips, removing it would change the video)