Ayer en Tecnomoda, la moda argentina no se explicó: se caminó.

@tiendanube.arg

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SoundTikTok sound · original sound - tiendanube.arg

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26 videos

Why it worked

The video effectively combined a visually engaging fashion show with a clear narrative about the success of brands built on the Tiendanube platform, appealing to both fashion enthusiasts and aspiring e-commerce entrepreneurs.

Summary

This video showcases a fashion event called Tecnomoda, highlighting three Argentine brands: Honky Tonk, Monofuck, and Mija. It emphasizes that these brands have successfully built their online businesses using Tiendanube, demonstrating their capabilities to the industry.

Structure

1Introduction to Tecnomoda fashion event
2Showcasing brands Honky Tonk, Monofuck, and Mija on the runway
3Highlighting their success in building online businesses
4

Original caption

Ayer en Tecnomoda, la moda argentina no se explicó: se caminó. @honkytonk1971ok, @monofuk y @mija_ba subieron sus colecciones a la pasarela de Tecnomoda y brillaron en todo momento. No es solo moda. Son tres marcas que eligieron construir su negocio online y hoy están mostrando de qué son capaces frente a la industria entera. 📸 Todo lo que pasó, en el video. Y esto es el principio, ¿qué más te gustaría ver de lo que vivimos ayer? #Tecnomoda #Tiendanube #Ecommerce

More from @tiendanube.arg

Product placement

Honky Tonk (ACTS - appears to be a brand name associated with the models and music, its role is unclear but it is a brand name that appears. Removing it would not change what happens in the video.) MONOFUCK (ACTS - appears on a poster with models, likely a brand name. Removing it would not change what happens in the video.) MIJA (ACTS - appears on clothing and as a brand name on screen, likely a fashion brand. Removing it would not change what happens in the video.) Tecnomoda (APPEARS - appears as an event name on screen and in the caption. Removing it would not change what happens in the video.) Tiendanube (ACTS - appears on screen and in the caption as the platform used to build the brands' online businesses. Removing it would change the context of the video as it explains the 'how' behind the brands' success. It is also the creator of the event.)

Call to action

No call to action observed.

On-screen text

12 FRAN ROSSO (Honky Tonk) MONOFUCK MIJA creado con Tiendanube Evolución HONKY TONK 1971 MIJA creado con Tiendanube Evolución MONO Live shopping MIJA tecnomoda tecnomoda un evento de tiendanube

Transcript

Ayer en Tecnomoda, la moda argentina no se explicó: se caminó. @honkytonk1971ok, @monofuk y @mija_ba subieron sus colecciones a la pasarela de Tecnomoda y brillaron en todo momento. No es solo moda. Son tres marcas que eligieron construir su negocio online y hoy están mostrando de qué son capaces frente a la industria entera. 📸 Todo lo que pasó, en el video. Y esto es el principio, ¿qué más te gustaría ver de lo que vivimos ayer? #Tecnomoda #Tiendanube #Ecommerce