Okay guys

@becknyc_

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SoundTikTok sound · original sound - becknyc_

Promoted product

Dior bag

Why it worked

The creator's genuine enthusiasm for a luxury item, combined with the aspirational setting of an all-white closet, creates an engaging and relatable "haul" video that resonates with fashion-conscious viewers.

Summary

The creator unboxes a new Dior bag, expressing her excitement and admiration for its design. She shows the bag in front of her all-white closet, highlighting it as a recent purchase.

Structure

1Introduction and excitement for Dior unboxing
2Mention of Jonathan Anderson and personal connection
3Showing the bag in front of an all-white closet
4Revealing the bag and expressing admiration for its beauty

Product placement

Dior: (a) it ACTS - the bag is shown and discussed as a new purchase. Removing it would change what happens in the video.

Original caption

I loveee Dior sm 🤍🤍🤍🤍 #unboxing #dior

More from @becknyc_

More breakout videos from this creator.

Transcript

Okay guys, I am just going to show you another little Dior unboxing because first of all, I think that Jonathan Anderson and I are like soulmates. Um, I haven't used this bag yet and I'm actually just getting dressed and like my all white closet, which you can see behind me, which I'm obsessed with. Victorian's and like, I needed to show you this new bag, which is beyond the most gorgeous thing. And I loveee Dior sm