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!!! DEVON ACHANE !!!

@maryisbananas

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Why it worked

The video leverages a personal connection and a relatable theme of goal setting within a classroom context. By shifting the agency of goal setting to the student, it creates a more engaging and personalized message, fostering a sense of community and shared effort.

Summary

A teacher addresses a student named Devon Achane, encouraging him to set his own goal for the season. She explains that while she initially set a goal for him, she now wants him to define his own target, and the class will track his progress and celebrate his achievements.

Structure

1Introduction and message for Devon Achane
2Explanation of past goal tracking and a personal goal
3The dilemma: Devon should set his own goal
4Call to action for Devon to set and share his goal
5Reassurance of support and celebration regardless of outcome

Call to action

Devon, drop it in the comments your goal. If not, just send a little private DM with a number. Nothing else. All I wanna know is a number that we should track. That's it. Or have a friend tell a friend, tell a friend to send me a number. What's your goal? Just give me a number, some way, somehow. Send it with the pigeon, send it with the bird, send it through the mail. We just wanna know what your goal is for the season.

On-screen text

MRS CRIPPEN Dolphins @Colts @Bills @Jets @Browns @Bears @Bickors @Chargers vs. Bills Patriots Lions Devon Achane Road to 1,500 yards! Total Yards How many left? (1500-Total Yards) Avg needed per game (Total Yards ÷ left) Upcoming Mon 8/10 Tues 8/11 Wed 8/12 Thurs 8/13 Fri 8/14 !!! DEVON ACHANE !!! THIS MESSAGE is for DEVON ACHANE AND DEVON ACHANE ONLY. WE'RE TRACKING YOU THIS SEASON IN CLASS CLASS AND WE ARE SO EXCITED BUT WE'RE IN A LITTLE BIT OF A DILEMMA I NEED YOU TO PICK A GOAL NOW HEAR ME OUT LISTEN, WHEN I STARTED TRACKING PLAYERS A COUPLE YEARS AGO IN CLASS CLASS THE CHEETAH MADE IT VERY EASY I'M GONNA HIT 2,000 RECEIVING YARDS I'M GONNA BREAK THE RECORD THE CHEETAH. SO WHAT DID WE DO? WE TRACKED IT HERE IN CLASS WE FOLLOWED AND TRACKED HIS GOAL TO 2,000 AND IT WAS SO MUCH FUN EACH WEEK SEEING HIS RECEIVING YARDS GO UP AND UP AND WATCHING WOULD HE REACH HIS GOAL IN THE END YES HE FELL SHORT IN THE END BUT IT WAS A BEAUTIFUL LESSON OF SHOOT FOR THE MOON AND IF YOU MISS YOU MAY LAND AMONGST THE STARS BUT THE WHOLE POINT IS IS CHEETAH SET THAT GOAL WE DIDN'T SET IT HE SET IT ALL WE DID WAS FOLLOW AND TRACK IT ON MONDAY MORNINGS SO YES I SET A GOAL OF 1500 FOR YOU BUT I WAS THINKING THE OTHER DAY DEVON SHOULD SET THE GOAL SO DEVON WHAT GOAL DO YOU HAVE FOR YOURSELF THIS YEAR SET IT. WE'LL FOLLOW IT WE'LL TRACK IT YOU JUST TAKE CARE OF THE REST IF YOU MAKE IT WE'LL BE HERE TO CELEBRATE WITH YOU AND IF YOU DON'T THAT'S OKAY TOO DEVON DROP IT IN THE COMMENTS YOUR GOAL IF NOT JUST SEND A LITTLE PRIVATE DM WITH A NUMBER NOTHING ELSE ALL I WANNA KNOW IS A NUMBER THAT WE SHOULD TRACK THAT'S IT OR HAVE A FRIEND TELL A FRIEND TELL A FRIEND TO SEND ME A NUMBER WHAT'S YOUR GOAL JUST GIVE ME A NUMBER SOME WAY SOMEHOW SEND IT WITH THE PIGEON SEND IT WITH THE BIRD SEND IT THROUGH THE MAIL WE JUST WANNA KNOW WHAT YOUR GOAL IS FOR THE SEASON