Breakfast is the most important meal of game day!

@maryisbananas

617.6K followers · usually 137.5K views a post

Views

15.5M

Likes

5.8K

Comments

127

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30

SoundTikTok sound · original sound - maryisbananas

Promoted product

Lucky Charms

Discover the magical deliciousness of Lucky Charms™ cereal. Frosted oats with marshmallows, made with whole grain cereal. Good source of calcium and vitamins.

3 videos3 creators

Why it worked

The video uses a creative and engaging analogy of a football game to compare two popular cereals, making a common product comparison more entertaining and shareable. The use of playful language and visual representation of the 'game' with cereal pieces likely resonated with viewers.

Summary

The creator compares two cereals, Lucky Charms and Reese's Puffs, as if they were football teams playing a game. She describes the strengths of each cereal in terms of their ingredients and flavors, ultimately choosing Lucky Charms as her winner and asking viewers which team they would choose.

Structure

1Introduction of game day cereal comparison
2Offensive breakdown of Lucky Charms
3Defensive breakdown of Reese's Puffs

Original caption

#ad My favorite bowl game? The Cereal Bowl. I'm breaking down the x's and o's with @Reese’s Puffs & @Lucky Charms. Who ya got?! @General Mills Enter for a chance to win BIG prizes at the link in bio or at BiggestFanContest.com

More from @maryisbananas

Product placement

Reese's Puffs: ACTS - it is presented as a choice for a "game day" breakfast, and its flavor is described as "peanut butter chocolate". Removing it would change the comparison. Lucky Charms: ACTS - it is presented as a choice for a "game day" breakfast, and its flavor is described as "marshmallows". Removing it would change the comparison. General Mills: APPEARS - it is mentioned as the maker of Lucky Charms and Reese's Puffs. Removing it would not change what happens in the video. BiggestFanContest.com: ACTS - it is presented as a destination to enter for prizes. Removing it would change the call to action.

Call to action

Enter for a chance to win BIG prizes at the link in bio or at BiggestFanContest.com

On-screen text

#ad

Transcript

Breakfast is the most important meal of game day! I'm breaking down the x's and o's with Reese's Puffs and Lucky Charms. Who ya got?! On offense, we've got Lucky Charms. They're magically delicious and their team of marshmallows make this team one that's hard to beat. Put on defense, we've got Reese's Puffs. Their peanut butter chocolate flavor makes them a powerful force. One that's almost impossible to resist. Oh, an extra man on the field! Quarterback drops back. The heart finds the rainbow over the middle. Reese's Puffs are in man coverage, but the magic of Lucky Charms can't be stopped. He's got the 20, the 10, touchdown Lucky Charms! I'm going with Lucky Charms for game day. Who's your team?