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27.5Talking HeadOther hookConsumer Apps
Hook
NEW STYLE
@grandparents.artwo
9.1K followers · usually 22.6K views a post
Views
605.6K
Likes
6.5K
Comments
396
Shares
71
Why it worked
The creator uses a provocative hook about inventing an "art hack" and then pivots to a relatable social interaction, creating curiosity about the other person's reaction and their own video.
Summary
The creator demonstrates a new drawing style using lipstick on a tablet, claiming it's a "coolest art hack" to shock opponents. They then show a message from someone who apparently reacted strongly to their artwork and encouraged them to watch their video.
Structure
- 1Introducing a new drawing style
- 2Using lipstick as a drawing tool
- 3Receiving a reaction from another person
- 4Encouraging viewers to check out another video
Call to action
GUYS, GO CHECK IT AND TELL ME WHAT HE'S ACTUALLY SAYING ABOUT ME
On-screen text
NEW STYLE
Y'ALL, I LITERALLY JUST
INVENTED THE COOLEST
ART HACK EVER
I WANTED TO COMPLETELY
SHOCK MY OPPONENTS
SO I DECIDED TO DRAW USING
STRAIGHT-UP LIPSTICK
AND HONESTLY?
IT TURNED OUT
WHAT'S GOIN
BUT THEN HE WAS LIKE, "WAIT, WHAT ARE YOU
DOING?"
UM, HELLO?
I'M CREATING
A MASTERPIECE
HE WAS PROBABLY JUST
AESTHETIC
THEN HE
WATCH MY
VIDEO:
@ART-Light--
GUYS, GO CHECK
IT AND TELL ME
WHAT HE'S
HE'S DEFINITELY FANBOYING
OVER
Original caption
app ArtWorkout #drawing #games #multiplayergames #digitalart
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