Doing the blind,

The video likely performed well due to the inherent humor and relatability of attempting a difficult challenge alone. The "blind, deaf, and mute" aspect, even when self-imposed, creates a sense of absurdity and anticipation for failure, which is often engaging on social media.

The creator is attempting a "blind, deaf, and mute challenge" by themselves in the kitchen. They are blindfolded, wearing headphones, and have their mouth taped shut while trying to crack an egg into a bowl.