@jeffandlaurenshow — 15x breakout

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I wish I knew this sooner!

@jeffandlaurenshow

1.9M followers · usually 88.9K views a post

Views

1.2M

Likes

29.2K

Comments

436

11.2K

Promoted product

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Why it worked

The video provides practical and visually appealing "life hacks" for common kitchen problems, making it highly shareable and relatable. The quick, step-by-step demonstrations of various food preservation techniques appeal to a broad audience interested in saving money and reducing food waste.

Summary

The video demonstrates several food storage hacks to reduce waste and extend the freshness of produce. It shows how to store cucumbers, potatoes, basil, strawberries, scallions, and lemons using various methods like salt brines, paper towels, and freezing. The creator also demonstrates how to store onions in pantyhose and how to freeze tomato paste discs.

Structure

1Storing produce to keep it fresh
2Freezing ingredients for later use
3Storing onions and herbs
4Using ethylene gas absorbers

Product placement

Jeff & Lauren Show (appears as a watermark on some clips, does not act) | Ziploc (bag used to store food, acts by containing food) | Morton Kosher Salt (used to make a salt brine, acts by being an ingredient) | Bluapple (product that absorbs ethylene gas, acts by being placed in the fridge) | Leggs (pantyhose used to store onions, acts by containing onions) | Cento Tomato Paste (used to make tomato paste discs, acts as an ingredient)

On-screen text

I wish I knew this sooner! keeps it crisp! I learned this from a chef! this makes a salt brine Lasts longer than you'll need it to! stops the spuds from sprouting! ready to bake! How to store basil! lasts longer smells great! Makes it last longer! I'm doing this from now on! I can't believe this actually works! cuts down on waste! freeze the ends for stocks freeze for garnishes freeze for stirfries My Grandma did this! I can't believe this actually works! I can't believe this actually works! absorbs ethylene gas which causes produce to over ripen Keeps fruits & vegetables fresh longer Saves $100s EVERY YEAR! My Grandma did this! I can't believe this actually works!

Original caption

Money Saving Food Tips! 🥕✨ Cut down on waste and save money on groceries with these quick food storage tips and tricks! #grocery #foodwaste #freshfood