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537Silent UGCOther hookLifestyle
Hook
te amo Goodwill
@thrifty_curator
3.0K followers · usually 519 views a post
Views
275.0K
Likes
38.4K
Comments
122
Shares
7.2K
Why it worked
The video likely resonated due to its relatable and heartwarming depiction of a simple interaction, combined with positive brand association through the repeated display of Goodwill stores.
Summary
A woman is shown interacting with a dog, and the video then transitions to showing multiple exterior shots of Goodwill stores. The on-screen text expresses love for Goodwill.
Structure
- 1Woman interacting with a dog
- 2Transition to Goodwill store exterior
- 3Multiple shots of Goodwill stores
- 4On-screen text expressing love for Goodwill
Product placement
Goodwill: APPEARS - a store and its logo are shown multiple times. Removing it would not change what happens in the video.
On-screen text
te amo
Goodwill
Original caption
Te amo 🤣🤪
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